Who Are Low Traffic Future?

Low Traffic Future is an alliance that aims to shift the conversation around transport and realise some of the amazing benefits that reduced traffic can bring – safer streets, cleaner air, healthier people and lots more!

We are busy building a group of like minded organisations that can work together to achieve a positive vision for transport right across the UK.

Low Traffic Future was initiated by Transport Action Network in 2022.

Roger Geffen

Roger Geffen

Roger’s involvement in transport campaigning began as a volunteer with the London Cycling Campaign (LCC) in the late 1980s. He went on to take active roles in various transport and environment groups ranging from CPRE, Campaign for Better Transport, Alarm UK (the anti-road building alliance) and various anti-road campaigns, notably the M11 Link Road in east London in the 1990s.

With the subsequent shift in national transport policy, he took a masters in Transport at London University and began working for Oxfordshire County Council on walking, cycling and local transport policies.

After a spell with consultants Steer Davies Gleave, he joined Cycling UK as Campaigns & Policy Manager (now Policy Director) in 2002.

He was awarded an MBE for services to cycling in 2015.

Edward Lamb

Edward Lamb

Ed brings his media and digital skills to the world of sustainable transport campaigning. Living with his wife and two kids in Wirral, Merseyside, he has worked for many years with local businesses helping them with web and graphic design, photography and email marketing.

In his spare time, Ed has been working hard for local change. After returning to cycling in his early 30s, and particularly after witnessing the horror of the car-filled school run, he started to campaign hard for change. He has worked closely with Merseyside Cycling Campaign and Wirral Pedestrians Association as well as getting involved with his local authority in shaping new schemes.

In 2018 Ed setup Rethink Now CIC. He and colleagues have worked on air quality testing projects, carbon literacy training and an annual family cycling event attended by hundreds of local citizens.