A bold new campaign launching today is urging voters across England to make traffic reduction a key election issue this May. Vote Low Traffic is calling on citizens, candidates, and campaigners to prioritise healthier, safer, and more sustainable transport in the run-up to the 2025 local elections.
With traffic levels and car dependency on the rise, campaigners say it’s time for a fresh vision — one that puts people, not cars, at the heart of local planning.
“We urgently need to reduce traffic, not just to meet climate targets, but to boost local economies, improve public health, and make our communities more liveable,” said a spokesperson for the campaign. “Vote Low Traffic is here to help voters ask the right questions and demand better from candidates.”
The Benefits of Traffic Reduction
Traffic is a major contributor to poor air quality, road danger, and carbon emissions. But the benefits of traffic reduction are huge and felt by everyone:
- Cleaner air and better public health
- Safer streets for children and older people
- Vibrant, successful high streets that thrive when more people walk, cycle or use public transport
- More space for affordable housing, greenery, and community amenities
A Message That Crosses Party Lines
The Vote Low Traffic campaign is non-partisan — and for good reason. Whether you’re talking to a candidate focused on boosting the local economy, improving public health, or reaching net zero, there are strong arguments for traffic reduction that resonate across the political spectrum.
Campaigners are encouraged to tailor their messages based on who they’re speaking to. Some candidates might respond to the economic case — that footfall and trade increase when streets are more walkable. Others may prioritise the climate and air quality benefits. The key is showing that lower traffic isn’t a niche issue — it’s mainstream, popular, and practical.
Vote Low Traffic is providing campaigners with resources to speak up in their neighbourhoods — including a toolkit (available via sign-up) with blog posts, press release templates, and ideas for local campaigning.
Visit https://lowtrafficfuture.org.uk to find out more and sign up.
Get Involved
As local elections approach, the campaign will continue to share tips, updates, and stories from across the country on its website and social media. Voters are encouraged to ask candidates how they plan to reduce traffic and support sustainable transport in their area.
“Elections represent critical moments for discussions around transport. The decisions made at a local level shape our streets, our health, and our future. We’re asking everyone to vote for communities that work better for people — not just cars.”
Roger Geffen, Low Traffic Future
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For interviews, quotes or more information, please contact:
Roger Geffen
hello@lowtrafficfuture.org.uk
